Category: Media & Community Insights | By: Sefofane Aery, Radio Personality
The world of media is vast, often dominated by large commercial signals that cast a wide net. Yet, the true heartbeat of the Free State doesn’t echo from a national capital; it pulses vibrantly through the airwaves of community stations like QwaQwa Radio 87.6–100.3fm.
This is more than just a broadcast platform—it is the local “Sefofane Mangka” (Aeroplane the taker), literally taking the community on a shared journey of information, upliftment, and growth.
More Than Just a Frequency
In regions like QwaQwa and the surrounding areas, community radio is a lifeline. It is the most accessible medium for residents, often speaking to them in their mother-tongue, Sesotho, and addressing issues that matter most, from local politics and municipal updates to small business spotlights and grassroots talent development.
- A Voice for the Unheard: Community radio serves as a crucial check on local power and provides a direct platform for ordinary citizens to participate, express their views, and engage in civic discussion.
- A Cradle for Talent: For local musicians, artists, and, yes, presenters like myself, it is the essential proving ground—the place where talent is raw, authentic, and hyper-local.
- The Authentic Channel for Business: For small businesses in the Free State, advertising on a community station is not just marketing; it is investing in a genuine relationship with the consumer. The community voice is the most trusted, making it the most authentic channel for lifestyle development and commercial messaging.
At QwaQwa Radio, our purpose is simple: to inform, educate, and empower. We don’t just report the news; we live it. And as your host, Sefofane Aery, my commitment is to ensure that every flight we take together leaves you feeling better, informed, and connected to the pulse of your home.